Job Description

Position:

Digital Marketing Specialist

Description:

SnackCrate is on a mission to make the world a tastier place — one box at a time. We're curating bold, craveable snacks from across the globe and delivering them straight to our subscribers' doors. With millions of boxes shipped and a die-hard fanbase, we're scaling fast — and looking for a detail-obsessed, trend-savvy Digital Marketing Specialist to join our team.

As our E‑Commerce Merchandiser, you'll be the brains and aesthetic behind how we showcase products, push promotions, and build crave-worthy experiences across our site and email. You'll work closely with design, content, and engineering to build merchandising moments that convert — and use Klaviyo to follow up with flows that keep our subscribers coming back for more.

Use A/B tests and user behavior data to continuously optimize conversion and average order value (AOV). Identify and pitch new merchandising opportunities based on trends, seasonality, and snack obsessions. Align with inventory and operations teams to ensure product availability syncs with merchandising strategy.

Report on key merchandising metrics and use data to drive next steps. Manage product listings, pricing, visuals, descriptions, and categorization on our custom WordPress e-commerce site. Collaborate with internal teams on promotions, campaigns, and product launches.

Build and optimize high-performing Klaviyo flows and campaigns — including abandoned cart, upsell, winback, restock alerts, and subscriber retention series. Monitor site performance and continually improve the customer experience.

Requirements:

3+ years of experience in e-commerce merchandising, ideally with a DTC subscription brand.
Comfortable working within a custom WordPress site (no drag-and-drop builders here — you speak CMS fluently).
Proficient in Klaviyo, including building automated flows, segmentation, and campaign optimization.
Data-literate — you can navigate GA4, interpret heatmaps, and pull insights without blinking.
Passionate about great UX, beautiful presentation, and what makes customers click 'add to cart.'
Strong collaborator and communicator who thrives in fast-paced, creative environments.
Bonus if you've worked with snacks, global CPG, or high-volume SKUs.

Benefits:

Health, dental, and vision insurance.
Unlimited PTO.
Dog-friendly Denver HQ (snacks for pups too, obviously).
Unlimited global snacks plus early access to every new box.
High-growth, no-BS team with real ownership and creative freedom.
Every new team member starts with a 2-week deep dive into Customer Support as part of the Culture First policy.

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