Job Description

Job Title: Digital Marketing & Content Coordinator
Location: Peachtree City, GA (flexible schedule)
Employment Type: Full-Time, Salary + Bonus

We are a global leader in the sheet metal machinery industry, aiming to be a one-stop partner for all sheet metal fabricators. We are seeking a talented and experienced individual to join our diverse and collaborative team. The Digital Marketing & Content Coordinator will focus on executing and optimizing various operations, including but not limited to the following:

Key Responsibilities:

• Conduct competitive analysis to evaluate strengths and weaknesses
• Product positioning and messaging using marketing channels
• Market the product’s unique value proposition and market differentiation
• Develop and execute go-to-market strategies and product launches through marketing channels
• Create marketing materials, including website content and sales collateral
• Content creation and video production
• Equip sales teams with necessary marketing material (Sales Enablement)
• Measure and analyze performance (lead source and social media reflection)
• Track the effectiveness of marketing campaigns and product launches
• Analyze outcomes to identify areas for optimization and improvement
• Provide tradeshow support
• Build and execute email marketing campaigns in Zoho Campaigns

Required Skill Sets & Qualifications:

• Strong analytical and organizational skills, with attention to detail
• Excellent communication and interpersonal skills
• Experience with video production and editing (Adobe Premiere Pro, Final Cut Pro, or equivalent)
• 2-3 years’ experience with CMS (WordPress or similar)
• Basic design skills (Adobe Creative Suite)
• Bachelor’s degree in marketing or a related field
• Ability to travel up to 15% both domestically and internationally

Job Tags

Similar Jobs